The British Beer and Pub Association supports pubs and breweries across the UK. I was commissioned by 89up to photograph the draymen, landladies, bartenders and farmers who make up the industry - the people behind the pint - to support the Christmas “Long Live the Local” campaign.
89up
Biteback 2030
I was commissioned to photograph the Youth Board for Biteback 2030 - an education drive for healthy eating against the food industry’s manipulative advertising techniques. I shot around a dozen portraits at the Jamie Oliver head office in North London, and here’s a selection:
Toyota Mobility Foundation
The Toyota Mobility Foundation has launched a $4 million dollar global challenge to change the lives of people with lower-limb paralysis, culminating in the unveiling of the winners in Tokyo in 2020.
The competition is is looking for teams around the world - including startups - to create game-changing technology that will help radically improve the mobility and independence of people with paralysis. The mobility solutions of the future could include anything from exoskeletons to artificial intelligence and machine learning, from cloud computing to batteries.
To raise awareness of the competition, volunteers from around the world (including athletes, presenters, scientists and artists) with lower-limb paralysis acted as spokespeople.
I was commissioned to source, commission and liaise with photographers from various countries and create a brief in order to produce a stylistically consistent set of portraits. I was also to photograph the two London representatives, Yinka Shonibare and Sophie Morgan.
Finding the photographers began with asking for recommendations and referrals, googling, searching agencies and skimming databases, and browsing scores of websites to find people with a roughly similar approach and portfolio. Narrowing them down based on their availability at short notice and, of course, budget, I presented these to the client for the final decision.
Dealing with my own, separate commissions alongside dealing with correspondence from various time zones meant late nights and early mornings, as well as lengthy, rather chaotic spreadsheets - something I've never had to deal with. And lots of coffee.
In a nutshell, the brief was to provide two portraits of each person: one full-length, wide shot to show their environment, locating them within their country or region, otherwise at a place which might suggest their profession or background; the other was to be a closer crop, with the emphasis on them and their expression (positive, challenging etc.) at, ideally, a different location. Lighting was to be simple, minimal to none where possible.
To maintain consistency, I did the basic retouch work on the selected RAW files myself which was extremely generous of the photographers to allow.
In the end, and despite best intentions and plans - as is often the case - some of it came down to what the photographers could do on the ground, what they could use to tell the story in the (usually short) time available from whatever relevant/photogenic locations they had in the vicinity. Mostly the time and location were dictated by the busy schedules of the volunteers and photographers, rather than by the best light or ideal spot. But you wouldn't know! - I think they did a superb job, and the launch was a great success.
So, happy with the results (and slightly baffled as to how I got it done), I have now have on file fifty or so photographers around the world I could contact should this come up again - a pretty comprehensive spreadsheet. If only I could remember where I filed it...