Huawei - The New Aesthetic

At the end of 2016, MA Design: Ceramics, Furniture, Jewellery and MA Industrial Design students at Central Saint Martin's College were tasked with a brief to create new accessories for the brand, based around the concept of "The New Aesthetic". The winner and runner-up designs were developed into models and showcased at the Mobile World Congress in Barcelona to coincide with the launch of Huawei's P10 phone.

David Kim, Huawei Brand Director, introduces the brief and gives a background to the company. Not so well-known here, yet Huawei is the world's 3rd largest smartphone vendor, after Samsung and Apple.

David Kim, Huawei Brand Director, introduces the brief and gives a background to the company. Not so well-known here, yet Huawei is the world's 3rd largest smartphone vendor, after Samsung and Apple.

Two design masterclasses followed later from Mark Delaney, Head of Huawei London Design Centre, and Abi Brody - formerly of Apple, PayPal and eBay - who is Chief Designer + VP at Huawei Consumer.

 Abi Brody - Huawei Masterclass at CSM
 Abi Brody - Huawei Masterclass at CSM
In February, students presented their ideas in front of the panel of judges from Huawei and CSM.

In February, students presented their ideas in front of the panel of judges from Huawei and CSM.

The winning design - Spectra - is a necklace which scans colours and textures, transforming them into sounds. The user can "collect" sounds to create a kind of music as a way to document their experiences of a place.

The winning design - Spectra - is a necklace which scans colours and textures, transforming them into sounds.

The user can "collect" sounds to create a kind of music as a way to document their experiences of a place.

The entries are debated until late in the afternoon, and the winning team announced.

The entries are debated until late in the afternoon, and the winning team announced.

The winners - Spectra.

The winners - Spectra.