At the end of 2016, MA Design: Ceramics, Furniture, Jewellery and MA Industrial Design students at Central Saint Martin's College were tasked with a brief to create new accessories for the brand, based around the concept of "The New Aesthetic". The winner and runner-up designs were developed into models and showcased at the Mobile World Congress in Barcelona to coincide with the launch of Huawei's P10 phone.
Two design masterclasses followed later from Mark Delaney, Head of Huawei London Design Centre, and Abi Brody - formerly of Apple, PayPal and eBay - who is Chief Designer + VP at Huawei Consumer.