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Alex Rumford Photography

  • commercial
  • corporate
  • performance
  • portraits
  • travel
  • about
  • blog
  • personal
  • teaching
 

0778 222 5244

info@alexrumford.com

Featured
The forever purge
The forever purge
University prospectus
University prospectus
Recent work - June 2025
Recent work - June 2025
On Looking
On Looking
The photographer's dictionary
The photographer's dictionary
Recent work - November 2024
Recent work - November 2024
Recent work - September 2024
Recent work - September 2024
Mean Girls
Mean Girls
Wakehurst
Wakehurst
Graduation
Graduation
Recent work - April 2024
Recent work - April 2024
Recent work - January 2024
Recent work - January 2024
Long live the local
Long live the local
CBRE
CBRE
Recent work - October 2023
Recent work - October 2023
Seeing past the subject (2)
Seeing past the subject (2)
Tinder
Tinder
Recent work - April 2023
Recent work - April 2023
Will AI do me out of a job?
Will AI do me out of a job?
Freelance life and other animals
Freelance life and other animals
Recent work - November 2022
Recent work - November 2022
Recent work - July 2022
Recent work - July 2022
SOAS
SOAS
Ebay
Ebay
Physiotherapy
Physiotherapy
Vertex
Vertex
Roche
Roche
Recent work - December 2021
Recent work - December 2021
Prevayl
Prevayl
The day the hairdressers opened
The day the hairdressers opened
Featured
Biteback 2030
Biteback 2030
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Guinness World Records
Guinness World Records
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B3 Living
B3 Living
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Recent work - July 2019
Recent work - July 2019
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From the archives - six
From the archives - six
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Recent work - April 2019
Recent work - April 2019
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International Women's Day
International Women's Day
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Recent work - February 2019
Recent work - February 2019
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Found-blog_06.jpg
Four photographs
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Featured
Handy gadgets and where to find them
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From the archives - five
From the archives - five
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How to compose photographs
How to compose photographs
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Recent work - November 2018
Recent work - November 2018
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How to edit photographs in Instagram
How to edit photographs in Instagram
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Out with the old
Out with the old
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Recent work - October 2018
Recent work - October 2018
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A little learning is a dangerous thing
A little learning is a dangerous thing
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From the archives - four
From the archives - four
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Recent work - August 2018
Recent work - August 2018
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Follow_blog01.jpg
I don't follow you
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Cookpad-blog_03.jpg
Cookpad
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Monks & Marbles
Monks & Marbles
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Netflix & Woof
Netflix & Woof
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Best of Instagram
Best of Instagram
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Standard Chartered Bank
Standard Chartered Bank
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Corporate self-portraiture (two)
Corporate self-portraiture (two)
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International Women's Day
International Women's Day
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Winter swimming
Winter swimming
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From the archives - three
From the archives - three
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Featured
2017 in pictures
2017 in pictures
Toyota Mobility Foundation
Toyota Mobility Foundation
Corporate work
Corporate work
Recent work - October 2017
Recent work - October 2017
Pfizer - Protecting our Heroes
Pfizer - Protecting our Heroes
Campaign portraits
Campaign portraits
Wyborowa vodka
Wyborowa vodka
Vauxhall animation
Vauxhall animation
Tanguera
Tanguera
Take your parents to work
Recent work - June 2017
Mannequins (female)
Mannequins (female)
 Curious Incident of the Dog in the Night-time - touring cast
Scott Reid
Huawei - The New Aesthetic
Huawei - The New Aesthetic
S.H.O.K.K.
S.H.O.K.K.
Battle
Battle
Ashburton
Ashburton
Victoria Jeffrey
Parkour Generations
Parkour Generations
 Joey visits Brighton ahead of his UK tour
War Horse in Brighton
Rock'n'roll
Jane Eyre
Patricia Cumper
1000 Pieces Puzzle
Framing 101
Framing 101
View from the gods
Featured
Studio Fractal
Musician
Gavin Turk
While I was waiting...
Canvas
Rishi Khosla
Sadlers Wells workshop
Rose Bruford
Making lemonade at Harrods
Money-blog_01.jpg
Money Mentors
Instawalks
Mannequins_male_blog01.jpg
Mannequins (m)
Tomorrow's People
Mousetrap_blog01.jpg
Mousetrap
LS-blog01.jpg
Property brochure
Choosing between photos
Create Victoria
Recent work - July 2016
Photivation

Photivation » /fəʊtɪveɪʃ(ə)n/ » noun » adj: photivated, verb: photivate

Featured
Cohn & Wolfe 2
Physical Justice
Corporate self-portraiture
Photivation (two) & Instagram
From the archives - two
Red Channel
GBG corporate shoot
28 days later
Colgate
Breaks and burns
Mixed bag
Pearson
War Horse - The Final Farewell
The Jersey Boys
Sky Garden
Avada Kedavra!
Bees
From the archives
Kaspersky - Alex Moiseev
Melanie Stephenson
Featured
Noma Dumezweni
Creating a portfolio

Squarespace has kindly added a 'cover page' feature to their offering - something I've always wanted...

Victoria
Collabo-blog_01.jpg
Collabo
Danny-blog_01.jpg
Danny Sapani
People, Places and Things
Romain Grosjean
Egosurfing
The Curious Incident of the Dog in the Night-Time
This Girl Can
Ratings are overrated

First, an explanation: after every shoot, photos are rated from one to five stars in my library. 

Indra
Seeing past the subject
Will Wallace-blog_01.jpg
Black and white (two)
Basketball-blog_01.jpg
The decisive moment (two)
British Gas
​ Problem solving vs creativity

I get told regularly that, being a photographer, I must be 'creative'. I think this is intended as a compliment - and would like to take it as such - but I don't think it's true.

Cohn & Wolfe-blog_01.jpg
Cohn & Wolfe
James-blog_01.jpg
James
Photographing the photographer
Ric Bacon-blog_01.jpg
Black and white
Sam Fletcher-blog_01.jpg
Comedian
Featured
2014blog_01.jpg
2014 in pictures
Blog201317.jpg
2013 in pictures
It's not the camera

What happened to me recently is - apparently - a common problem amongst male photographers in their thirties. It was embarrassing and awkward. And it had never happened to me before, honestly.

2012 in pictures
2012 in pictures
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What the job is - or, "Dealing with lemons"
collage.jpg
Your holiday photos aren't rubbish
Showing the world differently

The more I think about it, the more I'm coming to the conclusion that a large part of what photography should be about is...

Seeing pictures (2) - Creativity within limitations

Since the last article, I have been thinking a great deal about how to attune oneself in order to better see pictures...

Transient
Seeing pictures