There is nothing either good or bad, but context makes it so.
alex rumford alex rumford

There is nothing either good or bad, but context makes it so.

We tend to talk about photographs along one scale: good or bad.

In practice, photographs are usually taken for very different reasons, and they make sense only within those intentions and limitations. Judging them by a single standard often misses the point.

A great LinkedIn headshot wouldn’t work at all on Tinder. That doesn’t make it a bad photograph - it just means it was made to do something else.

So rather than asking whether a photograph is good or bad, it can be more useful to ask what kind of photo it is, and what it’s trying to do.

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Seeing pictures
alex rumford alex rumford

Seeing pictures

We don’t see the world as it is - we see a useful version of it. Cameras are less forgiving. If you want to take better photos, you have to learn to notice the shapes, distractions and distortions you’ve been unconsciously ignoring.

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On Looking
2025, the usual unusual alex rumford 2025, the usual unusual alex rumford

On Looking

Reflections on a book which shows how experts experience the world differently in that they notice different things. Photography is an easily-accessible way to shift our own attention towards being in the moment, and away from the endless flow of thought which leaves us on autopilot for so much of our lives.

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